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Still Building - The Business of Craft Spirits

Still Building - The Business of Craft Spirits

EntrepreneurshipBusiness7 episodes
Thought leadership and strategy insights from the team at Corning & Company.
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The Case for an Integrated Industrial Services Platform in Craft Spirits

The Case for an Integrated Industrial Services Platform in Craft Spirits

10 min 32 sec
In this episode of Still Building - The Business of Craft Spirits, I explore the transformative potential of an integrated industrial services platform for craft spirits producers. As the craft whiskey cycle faces a downturn, with high inventories and shifting consumer behaviors, independent producers encounter rising costs and risks. I delve into how Corning and Company’s platform can convert fixed costs into variable ones, streamline compliance, and enhance market leverage. By aligning production with demand and leveraging data-driven insights, craft producers can navigate the challenges of a consolidated distribution landscape and changing consumer preferences, ultimately preserving margins and enhancing brand performance. Join me to understand how this model can redefine success in the craft spirits industry.
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The Corning & Company Platform

The Corning & Company Platform

16 min 53 sec
Corning & Company presents itself as an integrated platform facilitating the journey of craft beverage alcohol from production to market. Their services cater to a wide array of stakeholders, including brand owners, distributors, retailers, consumers, and investors. The company aims to streamline operations for suppliers, provide scalable craft brands to distributors, and offer unique spirit selections to retailers. Furthermore, they provide exclusive access to curated brands for consumers and investment opportunities in emerging brands for investors. Essentially, Corning & Company serves as a centralized hub designed to support and power the growth of the craft spirits industry.
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Integrated Route to Market

Integrated Route to Market

11 min 19 sec
In this episode of Still Building - The Business of Craft Spirits, we delve into the complexities of getting craft spirits from the distillery to your local shelf. I discuss the immense challenges facing small independent brands, from logistical hurdles to financial barriers. We explore Corning & Company's innovative Integrated Route-to-Market platform, designed to expedite this journey by enhancing speed, reducing costs, and providing greater flexibility for craft producers. Learn how this approach not only benefits brand owners but also enriches the consumer experience, allowing for a wider variety of unique spirits to reach the market. Join me as we uncover the vital role of advocacy and strategic partnerships in transforming the craft beverage landscape.
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Corning & Company: A True Brand Partnership

Corning & Company: A True Brand Partnership

9 min 1 sec
Corning & Company empowers craft spirits brands with production, marketing, and distribution support, ensuring faster, cost-effective retail success.
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Engaging Corning & Company’s Sales Team and End-to-End Solutions Platform for Distilled Spirits Brands

Engaging Corning & Company’s Sales Team and End-to-End Solutions Platform for Distilled Spirits Brands

8 min 37 sec
In this episode of Still Building - The Business of Craft Spirits, I dive into the innovative strategies reshaping the craft beverage alcohol landscape, focusing on Corning & Company’s integrated route to market platform. We explore how this platform simplifies the journey for emerging craft spirit brands, consolidating relationships and logistics into a streamlined process. I also uncover the surprising marketing power of small-format packaging, specifically the 50 mL bottle, which lowers consumer barriers and enhances trial opportunities. From boosting retail sales to facilitating unique consumer experiences, these tiny bottles prove to be game-changers. Join me as we dissect these strategies and consider what they mean for the future of craft spirits. Discover how combining comprehensive support structures with innovative marketing tactics can drive success in this dynamic industry.
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