Integrated Route to Market
Still Building - The Business of Craft Spirits
In this episode of Still Building - The Business of Craft Spirits, we delve into the complexities of getting craft spirits from the distillery to your local shelf. I discuss the immense challenges facing small independent brands, from logistical hurdles to financial barriers. We explore Corning & Company's innovative Integrated Route-to-Market platform, designed to expedite this journey by enhancing speed, reducing costs, and providing greater flexibility for craft producers. Learn how this approach not only benefits brand owners but also enriches the consumer experience, allowing for a wider variety of unique spirits to reach the market. Join me as we uncover the vital role of advocacy and strategic partnerships in transforming the craft beverage landscape.
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