Small Format Packaging for Distilled Spirits Marketing & Sales
Still Building - The Business of Craft Spirits
In this episode of Corning & Company Insights, I delve into the strategic advantages of small-format packaging for distilled spirits, focusing on the versatile 50ml bottles. These miniature versions are a game-changer in marketing and sales, offering a low-cost, high-impact method to drive product trials and build brand loyalty. Discover how 50ml bottles can break down barriers for new consumers, making premium or niche products more accessible. I'll explore their role in expanding market reach through curated tasting kits and subscription boxes, and how they enhance event marketing and in-store displays. Learn about innovative upselling and cross-promotion strategies, and how these small formats can test new markets or SKUs with minimal risk. Join me as we uncover how integrating 50ml bottles into your marketing strategy can boost engagement and revenue.
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